Management principles 1

The main objective of this book is to introduce the company and its environment and to detail its main functions. More specifically it allows to:Allow the student to understand the company and the nature of its relationship with the environment (micro and macro);Introduce the student to the fundamental principles of the management of the main functions of the company: marketing production supply human resources finance R&D information system logistics... Prepare the student for the different management specialties (Accounting Marketing Business Administration/Management Finance Human Resources Management Logistics and Production).To deal with exercises on different concepts and tools of business management.