Managerial Economics

This text addresses the core of a subject commonly called managerial economics, which is the application of microeconomics to business decisions. key relationships between price, quantity, cost, revenue, and profit for an individual firm are presented in form of simple conceptual models. the text includes key elements from the economics of consumer demand and the economics of production. the book discusses economic motivations for expanding a business and contributions from economics for improved organization of large firms.donald stengel fresno, ca; professor and chair of the department of information systems and decision sciences; california state university, fresno