Managers

<p><strong>Tavistock Press</strong> was established as a co-operative venture between the <strong>Tavistock Institute</strong> and <strong>Routledge & Kegan Paul</strong> (RKP) in the 1950s to produce a series of major contributions across the social sciences. <br> This volume is part of a 2001 reissue of a selection of those important works which have since gone out of print, or are difficult to locate. Published by <strong>Routledge,</strong> 112 volumes in total are being brought together under the name <em>The International Behavioural and Social Sciences Library: Classics from the Tavistock Press</em>.<br> Reproduced here in facsimile, this volume was originally published in 1963 and is available individually. The collection is also available in a number of themed mini-sets of between 5 and 13 volumes, or as a complete collection.</p> Chapter 1 What this book is about; Chapter 2 The research opportunity; Chapter 3 Significant features of the household product market; Chapter 4 The non-leader companies; Chapter 5 Universal; Chapter 6 The case of the Davidson Company; Chapter 7 Successful and non-leader companies — a comparison of attitudes; Chapter 8 Final implications of this study; Chapter 9 What has happened since;