Managing and communicating the Brand

This book was originally my important assignment of MBA coursework of the University of Liverpool Management studied on full time with my 100% dedication daily study. The work presented was evaluated by the University and is modified to meet the book needs. The book is useful to the companies managers leaders decision makers or anyone works at professional level. The book has Idunn Brand - agendaexternal analysis market analysis Market trend Market size and the target audience perpetual Map positioning strategy mission vision positioning -Statement communication plan communication Goals pull Strategy Inbound Strategy Communication-mix Implementation national marketingOutdoor- banner ads bus and the television Billboard display to the design and layout TVC story board Television Video - YouTube social media online Local Marketing Print ad magazine newspaper In-Store Marketing POP Digital Advertisinge mail news letter Online & Mobile Social Media Search Engine Online and mobile - and mobile website app brand story Journey campaign and Implementation- launch plan.