Managing and Measuring Patients’ Satisfaction

The importance of customer satisfaction is well recognized by organizations involved in providing various services and they are continuously striving to maintain their base of satisfied customers. Such satisfied customers are profitable and generate revenue by purchasing more and more often they recommend such service to new customers and as such they deserve special consideration from the service provider. Much attention has been given to this aspect in the literature and still many efforts to make in this area for further improvement in satisfying customers.