Managing Cultural Differences

<p>In today’s global business environment it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures are paramount to business success. </p><p>This new edition of the bestselling textbook <i>Managing Cultural Differences </i>guides students and practitioners to an understanding of how to do business internationally providing practical advice on how competitive advantage can be gained through effective cross-cultural management. </p><p>The digitization of the workplace the integration of artificial intelligence into workplace cultures cultural responses to crisis and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text. This latest edition also begins with a completely new introductory chapter which provides an overview and connects the themes between chapters for an integrated understanding of the topic. With a wealth of new examples case studies and online materials this textbook is required course reading for undergraduates postgraduates and MBA students alike as well as being a vital tool for anybody selling purchasing traveling or working internationally. </p>