Managing Football

<p><em>Managing Football</em> is the first book to directly respond to the rapid managerial commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments.</p><p>Expertly edited by two well known specialists in football business management it draws together the work of a world-class contributor team to form a comprehensive analysis of the most important issues facing the managers of football businesses across the world.</p><p>The cutting edge analysis examines all the important business challenges in the football industry and the management of football businesses and covers all of the key football markets including England Spain France Italy Germany Australia North America China South Africa South Korea the Netherlands & Belgium and Mexico.</p><p><em>Managing Football</em> is simply a must-read for anyone studying or working in football business management and is set to be an important landmark in this rapidly moving and globally expansive field.</p>