Managing in the Global Economy

This definitive text will bring a new level of professionalism to courses in International Management. Truly global in focus it is a comprehensive primer on the challenges and prospects of international management with a particular emphasis on developing global managers who are skilled in economics strategy and general management. In addition the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness. The text is divided into three parts: the emerging global economy; culture organization and strategy; and managing global operations. Management topics include: organizing for international business global business strategy building strategic alliances international negotiations global staffing managing a competitive workforce TQM and employee involvement and managing multicultural teams. Throughout the text the authors integrate current conceptual materials on global management with in-depth country analyses and real-world business examples. Each chapter begins with an opening case vignette (from countries around the world) and concludes with a list of key terms and in-depth exercises (Global Manager's Workbook). The text also provides country ratings for 50 countries on economic activity political risk and cultural differences as well as a 35 item instrument for students to measure their own cultural awareness