Managing Markets and Customers Revised Edition

<p>More and more managers are looking for customer focus to help fight the pressures of rising costs global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean more focused and more successful. </p><p><em>Managing Customers and Markets</em> explores what market orientation means and the key things you need to be able to do as a manager to make a difference.</p>