Managing Perceptions of United States Africa Command

<p>As the Department of Defense (DOD) stands up its newest combatant command to concentrate attention on Africa we must realize that our goal is not to win African hearts and minds and make them like us. It is about making them choose us from among their choices of potential partners and allies. How can the United States (US) manage the African states' perception of Africa Command (AFRICOM) as well as those of other powers involved in Africa so that America's interests can be best pursued? African nations have many suitors including Russia and China. In order to successfully compete against these suitors the US must build a credible case based on truth and transparency which makes a pro-American choice the logical outcome. In order for America to attain and sustain its credibility Africans must perceive that America's goals are in their best interests as well.</p><p>This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact and remains as true to the original work as possible. Therefore you will see the original copyright references library stamps (as most of these works have been housed in our most important libraries around the world) and other notations in the work.</p><p>This work is in the public domain in the United States of America and possibly other nations. Within the United States you may freely copy and distribute this work as no entity (individual or corporate) has a copyright on the body of the work.</p><p>As a reproduction of a historical artifact this work may contain missing or blurred pages poor pictures errant marks etc. Scholars believe and we concur that this work is important enough to be preserved reproduced and made generally available to the public. We appreciate your support of the preservation process and thank you for being an important part of keeping this knowledge alive and relevant.</p>