Managing Public Opinion in Crisis Situations

Covert management is the most interesting type of behavior that is used these days not only in interpersonal relations but also in economic and political conflicts. The topic of gas conflicts between Russia and Ukraine a series of economic conflicts between the Russian company Gazprom and the Ukrainian company Naftogaz is quite relevant today. The book examines various techniques of covert management of public opinion through the media which have become the main tool for manipulating public opinion in the gas conflict. The statements of official representatives of the parties to the conflict presented by the mass media in the central printed media central TV channels and central radio stations which confirm the use of technologies of hidden control of public opinion were also studied.