English
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About The Book
Description
Author
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations this book presents a critical examination of marketing as a managerial practice.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780415473262
Publication Date
-09-03-2010
Pages
-198
Weight
-364 grams
Dimensions
-151.99x229x12.17 mm
Imprint
-Routledge
