Managing situated creativity in cultural industries

<p>Creativity is the emergence of something novel and appropriate from a person a group a society. A creative idea or product must be novel. Yet novelty is not enough (a novel idea may be ridiculous or nonsensical). In addition to novelty to be creative an idea or product must also attain some level of social recognition. The individualist approaches to creativity overestimate the role of the individual and of his/her abilities (the myth of the genius). On the contrary the socio-cultural approach emphasizes the role played by contexts in the creation process: societies cultures and historical periods. Accordingly the individual is seen as a member of many overlapping social groups each of them has its own network with a specific structure and organization which influences the creation of networks of—potentially creative—ideas. Each individual is also a member of a culture which gives him/her the categories used to understand the world. Finally each individual is representative of a specific historical period. From a managerial perspective it is important to deepen the knowledge of the contexts both spatial and cognitive which favor ‘‘situated creativity’’ in the realm of the cultural industries. This special book offers both theoretical and empirical contributions in an attempt to build such knowledge. </p>