Managing Sport Mega-Events

<p><em>Managing Sport Mega-Events</em> explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap.</p><p>The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management. </p><p>The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.</p> <p>1. Sport Mega-Events: Managerial Dimensions (<i>Stephen Frawley</i>)</p><p>2. What Makes an Event a Mega-Event? Definitions and sizes (<i>Martin Muller</i>)</p><p>3. Theorizing the Governance of Sport Mega-Events: A Principal-agent Perspective (<i>Arnout Geeraert</i>)</p><p>4. Risk Management for the Olympics and Football World Cup (<i>Will Jennings</i>)</p><p>5. The Hosting of Sport Mega-Events: A Cost Efficient Perspective (<i>Harry Arne Solberg, Eva Lechner and Jens Alm</i>)</p><p>6. Managing the Finances of Sport Mega-Events (<i>Paul Kitchin and Robert Wilson</i>) </p><p>7. Broadcasting Sport Mega-Events (<i>Hunter Fujak, Stephen Frawley and Ashlee Morgan</i>)</p><p>8. Sponsorship and Sport Mega-Events (<i>Ashlee Morgan, Stephen Frawley, Hunter Fujak and Sarah Cobourn</i>)</p><p>9. New Media Development and Strategies for Sport Mega-Events: The Olympic Games and the Football World Cup (<i>Adam Karg and Daniel Lock</i>)</p><p>10. Event Leverage and Sport Mega-Events (<i>Nico Schulenkorf, Katie Schlenker and Alana Thomson</i>)</p><p>11. The Social and Environmental Consequences of Hosting Mega-Sport Events (<i>Alana Thomson, Katie Schlenker, Nico Schulenkor</i>f and Elizabeth Brooking)</p><p>12. Legacy and Sustainability Aims and Outcomes at the Olympic Games and the Football World Cup (<i>Richard Cashman</i>)</p>