Managing Sport Mega-Events

<p><em>Managing Sport Mega-Events</em> explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history sociology politics urban planning and economics. What is lacking however is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap.</p><p>The book addresses three broad but interconnected themes. First strategic matters are explored focusing on the rise of sport mega-events the management of stakeholders and governance issues. Second how organisers can best ensure the sustainable management of sport mega-events is considered. Third operational matters and related issues are examined including media management broadcast management venue management risk management marketing and sponsorship management. </p><p>The book draws on leading international sport management scholars each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.</p>