MANAGING TECHNOLGY & INNOVATION COMP ADV

The first text to provide an integrated strategic view of management of technology this theory/practice volume addresses the contemporary challenges general managers face today-e.g. globalization time compression technology integration-and explores several strategic approaches for dealing with them from both a managerial and economic viewpoint. Several integrative themes-T-M matrix environmental drivers process of decision making competitive versus collaborative approaches and value creation-are followed throughout. V.K. Narayanan has taught at the University of Kansas since 1978. He received his Ph.D. from the University of Pittsburgh in 1979 and has taught in the areas of Strategic Planning Organizational Design & Development Management of Technology Competitor Analysis and Environmental Analysis. His publications include articles in the Journal of Applied Corporate Finance Journal of Product Innovation. Management Technological Forecasting and Social Change Academy of Management Journal and Advances in Applied Business Strategy.