Manipulative Marketing in Auto Sector

<p>Niccolo di Bernardo dei Machiavelli (1469-1527) was an Italian writer diplomat and political theorist in Florence Italy (De Grazia 1994). Machiavelli wrote and published many books and plays but is most famous and infamous for one book. In The Prince Machiavelli developed series of thoughts and methods on obtaining and maintaining power even when facing adversity (De Grazia 1994; Ledeen 2000; M cAlpine 1999). Originally addressed to princes and nobilities of 16th Century ItalyThe Prince became a manual for future generations of organizational and political leaders and entrepreneurs alike.without doubt princes become great when they overcome the difficulties and obstacles by which they are confronted .... For this reason many consider that a prince when he has the opportunity ought with craft to foster some animosity against himself so that having crushed it his renown may rise higher. (M achiavelli trans. 1992 p. 98)</p>