Mar-Tech: A Marriage Made on Earth

<p><b>&ldquo;Mar-Tech: a Marriage made on Earth&rdquo;</b> by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins Amit introduces the players and you soon discover this is more than a mere match of equals. This is a match where both sides&mdash;<b>Marketing and Technology</b>&mdash;decide to collaborate rather than compete totally changing the game by each combining their home advantage.</p><p>With the release of this book India takes its first step delving into Mar-Tech. It is a must-read whether you&rsquo;re entering a marketing function leading it or building one from scratch. The game&rsquo;s changed. Marketing is now <b>Marteching&trade;.</b></p>