Markendising: Today's must-know information for getting ahead of the shopper curve
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About The Book

Shoppers today are developing their own shopping and purchasing habits preferences and expectations both online and in-store like never before in history.They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility and maximizes efficiency convenience and pleasure.The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes.By providing shoppers with the necessary information retailers and manufacturers can satisfy the demands of todays omni-channel shopper and drive sales online and in-store.
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