Market Analysis Its Principles and Methods

Market Analysis Its Principles and Methods by Percival White delves into various aspects of market analysis covering topics such as packaging advertising consumer motives for purchase and the influence of products on the sales force. The book emphasizes the importance of surveys questionnaires and statistical data in market research. It also discusses the roles of salesmen retailers and the production department in crafting an effective marketing strategy. With insights on thorough analysis organization and planning this book is a valuable resource for businesses seeking to enhance their market strategies and reach their target audience effectively.