Market-Driven Journalism

This book provides a comprehensive theory of commercial news production. The authors systematic study of the way in which firms deploy resources such as reporters and photographers to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s local television news tended to be viewed by journalists in other media as an inconsequential market-driven medium. During the last decade however newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.