<p>The Impact of Market Environment Factors on Economic Recessions</p><p>In the context of marketing and economic theory the market environment refers to the complex interplay of internal and external forces that influence an organization's ability to serve its customers.</p><p>As analyzed by my view in Market Environment Factors: How the external environment-comprising demographic economic natural technological political and cultural forces-acts as a primary driver for shifts in consumer behavior and aggregate demand.</p><p>When these environmental factors shift negatively they can precipitate a contraction in economic activity commonly referred to as a recession.</p>