Market Management and Project Business Development

<p><em>Market Management and Project Business Development</em> is a guide to the theory of marketing and selling projects in business demonstrating how to secure and deliver value and improve performance in profitable ways. </p><p>By providing a set of key principles and guidelines to business-to-business (B2B) marketing construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. </p><p>The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn covering a range of approaches including the marketing mix relationship marketing and its project marketing variant entrepreneurial marketing and the service-dominant logic.</p><p>This book is valuable reading for all students and specialists in project management as well as project managers in business management the built environment or indeed any industry. </p>