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About The Book
Description
Author(s)
Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM) a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important what the differences are between the major systems how to do a simulation and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹6237
₹8146
23% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9780739104255
Publication Date
-28-12-2002
Pages
-322
Weight
-438 grams
Dimensions
-152x229x18.31 mm
