Marketing and Management Models

Modern business practice especially in the field ofmarketing depends on the integration of creative andanalytical thinking. One of the tools in this process isthe use of management models to guide business decisions.However the inherent power of the models is onlyreleased when the people applying them have the abilityto gather relevant information and interpret the relationshipsbetween the variables in the model.This book examines the role of some of the most popularmanagement models and will help you determinewhen they should be applied. In addition it suggestswhich models may be relevant and more importantlyidentifies the type of information needed to implementthem; and also reduces the complexity of these modelsthrough a logical and systematic approach. Models recognizethe impact of globalization technology systemsthinking and the need for an integrated approach instrategicmarketing. You'll find new ones dealing withconsumer engagement gamification supply chain managementand cultural integration.If you're a student of business and marketing a juniormarket researcher or a manager responsible for the preparationof strategic analyses prior to problem-solving andplanning sessions this book is for you!