Marketing and the Quality-Of-Life Interface

The book is best suited as a resource for students in seminars dealing with marketing''s role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. ChoiceThis interdisciplinary collection of essays focuses on marketing''s ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners teachers and researchers to explore and evaluate and offers specific criteria for practicing marketing with positive quality of life consequences.