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About The Book
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<p>The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism these suggestions are always enlightening often provocative and occasionally outrageous. <em>Maketing Apocalypse</em> is required reading for anyone interested in the future of marketing.</p>