Marketing as a Tool in Tourism

This is a comprehensive text book for those studying to enter this Increasingly growing and professional service industry especially for those entering to pursue their National and higher national diploma and degree levels in tourism and hospitality management. Introducing the basic concepts and structure of the industry Bisolu Betts moves smartly to the major aspects of business markets and productsaccommodationcatering and transportation. The more analytical coverage of this book focuses on the following:>Tourism Impact and Motivations>The marketing mix>The communication mix>Marketing planning>The need for customer satisfaction Because it is so approachable and professional in its viewit will be very useful for courses in Tourismhotel and hospitality management for fast expanding general business practice in this field.