Marketing Beyond Borders

About the Book: Marketing Beyond Borders: A Strategic Roadmap for SME Businesses is an essential guide for small and medium-sized enterprises (SMEs) entrepreneurs marketing professionals academics and investors eager to explore global markets. Designed as a practical resource this book demystifies the complexities of international marketing and provides actionable strategies to help businesses successfully expand beyond their domestic boundaries. In today’s interconnected world the potential for growth lies in tapping into international opportunities. However navigating foreign markets comes with its own set of challenges—cultural nuances regulatory frameworks market dynamics and competition. This book equips readers with the knowledge to overcome these hurdles by blending strategic insights with real-world case studies. Discover how to craft compelling global marketing campaigns leverage digital channels for cross-border outreach and identify untapped market opportunities. Learn the art of market diversification and risk mitigation to protect your business while scaling internationally. Each chapter delves into critical aspects of global expansion from understanding consumer behaviour across cultures to optimizing supply chain logistics for international trade. Whether you are just starting your journey or looking to refine your strategies Marketing Beyond Borders offers a roadmap to growth and resilience. Packed with expert advice practical tools and inspiring success stories this book is your ultimate companion for navigating the world of international business and achieving sustainable success in the global marketplace. About the Author: Vidyut Shah a seasoned marketing professional with a passion for writing is the author of “Marketing Beyond Borders - A Strategic Roadmap for SME Businesses.” This book reflects his extensive experience and passion for marketing. Born in Ahmedabad and raised in Delhi Vidyut faced early challenges like lack of English proficiency owing to medium of instructions being Guajarati followed till Class Eight in Ahmedabad .However he succeeded in overcoming this hurdle through relentless effort and dedication. His perseverance earned him accolades including a Gold Medal in an All-India Essay Competition at age of 17. Vidyut Shah secured a B.A. (Hons) in Economics from SRCC a Master’s in Economics from Delhi School of Economics and a Post-Graduate Diploma in Marketing & Sales Management. His career began in the premier International Trading Company (a Mini Navratana of Government of India)where he handled exports imports and distribution across various industries. He had a rare privilege of deputation posting abroad in Paris and Francophone countries. After 17 years of service Vidyut Shah secured Voluntary Retirement at early age of 40 opting to pursue entrepreneurial ventures. He headed Company in exports marketing. Vidyut Shah is a family man with a deep love for cricket music and stand-up comedy. His warmth and hospitality have endeared him in personal and professional circles.