English
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About The Book
Description
Author
<p>Sure to become a leading textbook for business students Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management integrated marketing communication consumer behavior branding customer relationship marketing (CRM) and more. It offers an academic reference to marketing students instructors and practitioners. Each case study is followed by questions and proposed answers which present detailed literature on the topic followed by execution of theories and models.</p>
Piracy-free
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9781680537253
Publication Date
-10-03-2023
Pages
-224
Weight
-398 grams
Dimensions
-152x229x14.29 mm
