Marketing Cases : Enlightening Tales of Strategy and Success

The views and opinions expressed in this book “Marketing cases: Enlightening tales of strategy and success” are solely the authors own and any resemblance to actual persons living or deceased or to real companies is coincidental. The purpose of this book is to provide educational material and practical insights for academic and professional use. The authors and the publisher do not assume any responsibility for the outcomes or consequences of implementing any strategies or actions discussed in this book. While every effort has been made to ensure the accuracy and reliability of the information provided neither the authors nor the publisher make any representation or warranty express or implied with respect to the completeness accuracy or suitability of the content. The authors and the publisher disclaim any liability for errors omissions or damages arising from the use of the information contained in this book. By accessing and using this book readers agree to release the authors the publisher and any related entities from any and all claims liabilities or damages arising from their use or reliance on the information provided.