English
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About The Book
Description
Author
A thorough introduction to marketing channels that demystifies how they're organized and coordinated while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field this new textbook will be an invaluable resource for undergraduates MBA students and practitioners alike.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9781009561778
Publication Date
-30-11-2025
Pages
-330
Weight
-696 grams
Dimensions
-178x254x18.95 mm
