Marketing Communication

Marketing Communication: New Approaches Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication this book will be of interest to a diverse audience of academics students and marketing professionals. Primarily intended as a supplemental reader for undergraduate graduate and MBA courses the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.