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Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
About The Book
Description
Author
Providing a fresh and innovative framework for the management of marketing communication processes this textbook shifts the focus from message-making to relationship-building focusing on a planned integrated marketing communication programme.
Details
ISBN 13
9780415230391
Publication Date
-04-10-2023
Pages
-416
Weight
-680 grams
Dimensions
-156x234x23.37 mm
