Marketing Communication Direct Marketing Public Relation and Advertising

Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing University Merdeka Maduin course: Communication language: English abstract: Communication science exists in every area of life including in marketing activities. Promotional activities advertising through communication media facilitate marketing activities to achieve the desired goals. This book contains marketing communication lecture materials and will always be developed so that students can become business practitioners who have critical and advanced analysis. The main references in this book are Advertising written by Sandra Moriarty et al along with supporting references from various sources.