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About The Book
Description
Author(s)
Uniting industry experience with academic expertise the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹7128
₹7136
0% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9781526438652
Publication Date
-25-08-2018
Pages
-584
Weight
-1043 grams
Dimensions
-189x246x40.31 mm
