Marketing Dynamics in Pandemic - COVID -19

COVID 19 pandemic has made life in stand still for all human beings in world. This period was having a two fold effect some organisations has lost every thing and some has gained more profit. But for the consumers it was a really tough time. Marketers have faced the horrible time to market and sell goods and services. This book has touched the aspects of marketing dynamics used in pandemic. How companies has survived how companies connected with the consumer how agriculture is effected how the companies managed to market and gained momentum.