Marketing Dynamics in Pandemic - COVID -19

About the Book: COVID 19 pandemic has made life in stand still for all human beings in world. This period was having a two-fold effect some organisations have lost everything and some gained more profit. But for the consumers it was a really tough time. Marketers have faced the horrible time to market and sell goods and services. This book has touched the aspects of marketing dynamics used in pandemics. How companies has survived how companies connected with the consumer how agriculture is effected how the companies managed to market and gained momentum. About the Author: Prof. (Dr.) Harvinder Singh is currently Professor & Head School of Business Maharaja Agresen University Baddi Himachal Pradesh He is having 25 yrs. of experience with a blend of corporate 9 yrs. and teaching 16 yrs. In an academic career spanning over 16 years he has worked as faculty at various institutions in Mittal School of Business Lovely Professional University Punjab (India). DAV COLLEGE YAMUNANAGAR JMIT Radaur MAIMT Jagadhari and HEC Yamunanagar and presently working with Maharaja Agrasen University Baddi Himachal Pradesh. He has attended 15+ relevant training and courses for continuous learning; has acted as a resource person in various institutions. In a corporate career spanning of 9 yrs. he has worked with top blue-chip companies in senior level positions i.e. GOODLASS NEROLC PAINTS LTD JALANDHAR STEEL TUBES OF INDIA LTD MUMBAI STI- SANOH INDIA LTD INDORE GOLDEN LAMINATES LTD CHANDIGARH. looking after product launch market expansion dealer distribution channel new product development etc. As a researcher he has presented several research papers in national & international conferences and seminars. He has published 01 book 24 research papers in referred journals and 6 chapters 02 copyrights and provided consultancy to various projects.