English
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About The Book
Description
Author
This book proposed as a goal a proposal of strategic guidelines for experiential marketing as a competitive advantage in fast food marketing in Colombia which was based on theoretical references in terms of Experimental Marketing by Alfaro (2012) Blogginzenith (2014 ) and Carrió (2013). Likewise it was framed in the quantitative methodology type of descriptive studies and was carried out under a non-experimental transactional and field design.
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Details
ISBN 13
9783659792793
Publication Date
-09-09-2019
Pages
-92
Weight
-137 grams
Dimensions
-150x220x5.33 mm
