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Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
About The Book
Description
Author
<p>Within a practical business context of the changing competitive climate this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care while several relevant case studies have also been added. <br><br>Combining analysis of principles concepts and techniques with sound practical advice 'Marketing Financial Services' is ideal for students on degree and postgraduate courses including Chartered Institute of Bankers. <br><br>There is also a tutor resource pack to accompany the case studies in this textbook.</p>
Details
ISBN 13
9780750622479
Publication Date
-20-10-1995
Pages
-416
Weight
-749 grams
Dimensions
-189x246x21.97 mm
