Marketing for Microbudget Films

<p>In <i>Marketing for Microbudget Films</i> feature film director producer and educator Nick Mackintosh-Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Mackintosh-Smith provides hands-on suggestions for strategies designed to match a variety of genres territories and viewer tastes.</p><p>Mackintosh-Smith along with a diverse cross-section of industry veterans offers advice on effective promotion from building relationships with audience members to large-scale distribution companies. Readers will learn invaluable tactics such as working with film commissions and other film-friendly organisations; the nuts and bolts of posters trailers and bonus material; how to maintain audience interest during the postproduction process; as well as maximising the latest social media techniques in multiple territories.</p><p>With indispensable facts figures case studies and resources <i>Marketing for Microbudget Films</i> provides a wealth of techniques to use in a way that will inform assist and motivate moviemakers of all levels.</p>