Marketing for Tourism and Hospitality

<p>The marketing landscape has changed dramatically in recent years especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional collaborative venture driven by technological change and the growing demand for authentic co-created experiences.</p><p>Marketing for Tourism and Hospitality provides students with a contemporary accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape a comprehensive introduction to the three underpinning themes of collaboration technology and experiences and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented helping them prepare for day-to-day problems in the dynamic world of marketing. </p><p>This contemporary challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.</p>