Marketing Fundamentals for Future Professionals

<p><em style=color: rgba(51 51 51 1)>Marketing Fundamentals for Future Professionals</em><span style=color: rgba(51 51 51 1)> offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.</span></p><p><span style=color: rgba(51 51 51 1)> </span></p><p><span style=color: rgba(51 51 51 1)>Modeled on practice-oriented handbooks this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior segmentation and targeting positioning and product development and management. The book also discusses branding services promotional theory personal selling and strategic marketing.</span></p><p><span style=color: rgba(51 51 51 1)> </span></p><p><span style=color: rgba(51 51 51 1)>The second edition has been thoroughly updated including current examples from the field and incorporates invaluable feedback from students. </span></p><p><span style=color: rgba(51 51 51 1)> </span></p><p><em style=color: rgba(51 51 51 1)>Marketing Fundamentals for Future Professionals</em><span style=color: rgba(51 51 51 1)> is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and is especially helpful for anyone looking for a solid foundation in the marketing discipline regardless of where they are in their careers.</span></p>