Marketing high rise luxury condos in a middle income country in Asia

About The Book

The information contained in this book makes significant contributions to knowledge in the area of how to effectively market high-rise luxury condominiums in middle-income countries using Sri Lanka as the research setting. A comprehensive model of an effective marketing process has been developed. This model could be used by other luxury condominium developers in Sri Lanka or other middle-income countries to successfully market their projects in the future
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