MARKETING IN START-UPS

Today social and technological changes are continually rendering many marketing techniques strategies and studies obsolete like an apocalyptic Armageddon. That's why in this updated edition we've confined ourselves to explaining and presenting not only the marketing tools in a mnemonic way but also the new fundamentals in view of the various changes that have taken place and will take place in the future. Knowing that we're in a market that's competitively invented ventured and reinvented where consumers are becoming highly versatile with the continuing proliferation of NICTs we deemed the publication of this book an urgent priority. The result has been an exponential conquest of a good positioning of firms products brands services... only companies with sharp and opulent stratagems would win the battle and the war. However start-ups products brands services... with a wide range or spectrum of attributes would win by their self-expression the Paris those following either cannibalization or substitution or narrative or their packaging