Marketing in support of the Pharmacist

In the national health process currently being developed the pharmacist will have to guarantee a local service provide first aid care and fulfill the missions of the HPST law and the new pharmaceutical convention. But how can this be achieved while at the same time improving turnover in a context of increased competition and continued erosion of margins? Marketing is one of the answers to this challenge. After a presentation of the essential notions of Marketing and their use in business E. Premdjee proposes concrete applications to Officine which will help you to preserve your financial sustainability and to adapt to environmental and regulatory changes. He will also explain to you how the same tools can improve the image of the pharmacist with the general public and confirm his role as a major player in the health sector.