Marketing in the 21st Century and Beyond

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational successall in a single volume.Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts successful entrepreneurs and recognized scholars. The book is organized around four key areas of marketing: company and customer relations integrated marketing communications interactive and multi-channel marketing and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.