Marketing in the Digital Age—Navigating Disruptions and Embracing Innovations

About The Book

This book is a compilation of abstracts submitted to MICA ICMC 2025 held from January 7th to 8th 2025. MICA ICMC 2025 is the 11th edition of the International Communication Management Conference an annual global event organized by MICA. The theme for this year’s conference was “Marketing in the Digital Age: Navigating Disruptions and Embracing Innovations.”
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