Marketing in the Service Industries
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About The Book

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services banks service firms insurance services freight transport estate agencies leisure package holidays urban public transport tourism customer service and also new technology in the industry.
Piracy-free
Piracy-free
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Assured Quality
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Secure Transactions
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Fast Delivery
Sustainably Printed
Sustainably Printed
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