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English
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About The Book
Description
Author
First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services banks service firms insurance services freight transport estate agencies leisure package holidays urban public transport tourism customer service and also new technology in the industry.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹2625
₹3389
22% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9780415761185
Publication Date
-10-06-2014
Pages
-224
Weight
-266 grams
Dimensions
-138x216x12.11 mm
