Marketing Issues In Smes: Cases From India

Small And Medium Enterprises (Smes) Dominate Our Market And Contribute To Almost Half Of India'S Manufacturing Output. In Spite Of This, Smaller Organizations Have Often Failed To A Significant Degree Due To Lack Of Market Understanding Of This Sector. Marketing Issues In Smes Offers A Comprehensive Analysis Of The Challenges Faced By Smes In India And Guides Them To Develop A Coherent Understanding Of The Required Marketing Strategies To Avail Better Opportunities. This Book Is A Compilation Of Ten Case Studies That Highlight The Entrepreneurial Journeys From The Real World. The Intensive Research And Rigorous Analyses Is Supported By A Lively Approach Which Provides Valuable Experience To Students Of Marketing And Upcoming Entrepreneurs. Marketing Issues in SMEs by published by Pearson India Education Services Pvt Ltd Etailstands as a beacon of knowledge and inspiration. With its insightful content and engaging narrative style, this book transcends genres, offering something valuable for every reader.