Marketing Knowledge

Name: Marketing Knowledge
Price: 3010 INR
Availability: InStock
Author: "Dominic Twose"
ISBN: 9780244818081

Dominic Twose

English

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Piracy-free

Assured Quality

Secure Transactions

Fast Delivery

Sustainably Printed

Delivery Options

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*COD & Shipping Charges may apply on certain items.

Review final details at checkout.

About The Book

Description

Author

Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions this draws conclusions based on evidence. Conclusions about how brands grow and the role of advertising. Reviews A very