Marketing Led - Sales Driven

<P>Behind every successful business is the <i>implementation</I> of a <i>superior</i> strategy. Winning firms earn their success. To do this business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore both marketing and sales have to work as one system.</P><P>In this powerful and practical book you will learn the following:</P><P><P>- How to understand customer needs and value drivers.<P>- How to segment your markets and customers.<P>- How to analyze customer competitor and market data to develop superior marketing plans.<P>- How to translate marketing plans into actionable sales and customer plans.<P>- How to work with templates and actual plans to guide your own business.<P>- How to get marketing sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace.</P><br clear=all><A NAME=goto2></A><HR ALIGN=LEFT>